Drive performance by managing your property's content

You can attract more guests by making your property’s content more relevant to their needs and preferences. An easy and impactful way to do this is by having up-to-date content—such as photos, reviews, and facilities—that will help you stand out on our platform.

 

Our data and insights shed light on what guests want in a property. You can use these insights to either appeal to a broad range of guests or select traveler types to maximize your bookings.

Booking.com extranet

Why good content matters

Besides making your property more enticing to travelers, here are more reasons why good content has a positive impact:

Target the right type of guest

Be seen in search results

Fewer questions, better reviews

Managing your content ensures your property catches the attention of high-value potential guests, from business travelers and families to solo adventurers.

Want to improve your chances of getting booked? Providing complete details about your facilities and amenities will help guests find what they’re looking for.

Having accurate info sets clear expectations for guests and can reduce the number of negative reviews and questions you may need to respond to.

Target the right type of guest

Be seen in search results

Managing your content ensures your property catches the attention of high-value potential guests, from business travelers and families to solo adventurers.

Want to improve your chances of getting booked? Providing complete details about your facilities and amenities will help guests find what they’re looking for.

Fewer questions, better reviews

Having accurate info sets clear expectations for guests and can reduce the number of negative reviews and questions you may need to respond to.

Target the right type of guest

Managing your content ensures your property catches the attention of high-value potential guests, from business travelers and families to solo adventurers.

Be seen in search results

Want to improve your chances of getting booked? Providing complete details about your facilities and amenities will help guests find what they’re looking for.

Fewer questions, better reviews

Having accurate info sets clear expectations for guests and can reduce the number of negative reviews and questions you may need to respond to.

Here’s what we mean by content

Your property page features a variety of information gathered from many different sources. Your property description, guest reviews, and guest ratings are all examples of content.

We gather content from:

  • Info you share with us that we include on your property page
  • Info we provide for you based on geolocation, filters, and guest feedback
  • Your answers to guests that we use to automatically answer similar questions from potential guests
Examples of good content to include in a property listing on Booking.com

Add content based on what customers are looking for

63%

of customers use photos as their primary source of information while searching for a stay.

66%

of families traveling by car want to know if you have parking facilities.

Up to 50%

more paid upgrades happen after booking when it’s clear what guests are getting for the price.

32%

of guests book two to four months in advance, so update your content ahead of the season.

Easy steps to optimize your content

These simple changes can enhance your content and bring more potential guests to your property page.

1. Update your photos regularly

Show seasonal photos and those of specific amenities—such as swimming pools or ski storage—to entice guests to book.

Update your photos

Summer at last - Capture early demand (early bookers)

2. Update your facilities and services

Stand out in our search results by listing your facilities and services on both the room and property level.

Edit your facilities

bed in a room with a view of autumn foilage

3. Add important info

Health and safety are as paramount as ever, so be sure to communicate any Covid measures you have in place.

Update info

staff wearing masks

4. Use our strategic tool

The room differentiation tool tells you which amenities travelers are searching for and lets you display them for guests to see.

Use the tool

Open door to room

5. Show how sustainable you are

81% of guests told us they’d prefer staying in a sustainable property. Showcase your sustainability practices to attract new guests.

Update practices

Booking Travel Sustainable Partner Stayokay

6. React to guest reviews

Reply to guest reviews and check them every couple weeks. Implement any useful suggestions and update your content to reflect your actions.

Take action

long stay guests.jpg

Show seasonal content

Displaying seasonal content is a great way to keep your content fresh and appeal to travelers throughout the year. Make sure you update your photos based on the time of year, especially if there are significant differences between seasons. Here are a few examples of what we mean:

Update seasonal info

House in the alps
Summer 2022 Customise your flexibility - Dad and daughter on the beach

Winter content

Summer content

  • Have photos of indoor or heated pools – 39% of guests are looking for this info in the winter
  • Describe and show your facilities – 42% of guests want a private kitchen during their ski trips
  • Show how close your property is to beaches and other attractions by providing us with the right information
  • Let guests know whether you have a roof terrace or air-conditioning, which are in high demand during warmer months
House in the alps
Summer 2022 Customise your flexibility - Dad and daughter on the beach

Winter content

Summer content

  • Have photos of indoor or heated pools – 39% of guests are looking for this info in the winter
  • Describe and show your facilities – 42% of guests want a private kitchen during their ski trips
  • Show how close your property is to beaches and other attractions by providing us with the right information
  • Let guests know whether you have a roof terrace or air-conditioning, which are in high demand during warmer months
House in the alps

Winter content

  • Have photos of indoor or heated pools – 39% of guests are looking for this info in the winter
  • Describe and show your facilities – 42% of guests want a private kitchen during their ski trips
Summer 2022 Customise your flexibility - Dad and daughter on the beach

Summer content

  • Show how close your property is to beaches and other attractions by providing us with the right information
  • Let guests know whether you have a roof terrace or air-conditioning, which are in high demand during warmer months

Take the first step in optimizing your content

Update your photos

What do you think of this page?