Connect with high-value bookers who spend more and cancel less
Looking for new ways to get more bookings? Offering perks and rewards is a great way to fill open rooms, especially during quieter months. To help you bring in the best bookers, we developed an exclusive loyalty program: Genius.
The Genius program connects you with our most loyal bookers. Genius guests tend to book further in advance, book more international trips, and even spend more – both on average daily rates as well as in-stay services. Genius guests are also less likely to cancel or provide invalid credit card details.
Our internal data shows that Genius partners have seen a significant increase in bookings and revenue.
How does your business benefit from Genius?
Proven boost in bookings and revenue:
On average, partners who join Genius see an 18% increase in bookings, as well as 17% in revenue – even after the cost of the discount.
More exposure to high-value guests
When you join the Genius program, your property will get a special Genius tag, a ranking boost, and stronger visibility in Booking.com’s search results.
Total control over your pricing and availability
You can track your return on investment in real-time using the Genius analytics dashboard, as well as select up to 30 days to deactivate the Genius discount.
How to become a Genius partner
It’s simple: The 10% Genius discount is automatically applied to your cheapest/best-selling room as soon as you join the program.
[MANDATORY] 10% discount on your cheapest/best-selling room
This is the only discount required for joining the Genius program. It gives you a ranking boost and better visibility on our site.
Want to customize your deals even more? You can offer additional incentives to a select group of Genius guests who have completed 5 or more bookings:
[OPTIONAL] 15% discount
This extra 5% on top of the basic 10% discount helps you target frequent bookers: Genius guests who have made 5 or more bookings.
[OPTIONAL] Free breakfast
Stand out from other properties. Our research shows that guests perceive the value of breakfast to be higher than its actual cost.
[OPTIONAL] Free room upgrade
Upgrading a Genius booker to a superior room category is a great way to sell more rooms and increase revenue.
[OPTIONAL] Target specific travelers
Reaching the right guest has never been easier. This rate lets you offer an extra 5% discount to guests who are either specific countries or traveling for business.
In addition to these benefits, Booking.com also offers extras like a 10% discount on our airport and pre-booked taxi services, making Genius properties even more appealing to guests.