Genius

A stronger marketing tool than ever

Genius is the most powerful program for partners on Booking.com, helping you stand out from the competition by offering an instant increase in visibility and conversion in exchange for simple booker benefits. In the 8 years since it was introduced, it’s grown to become a premium marketing program recognized worldwide by travelers. 

To help you gain even more visibility, more bookings, and grow your business as demand begins to return, Genius is expanding. This extension provides new opportunities for partners to expand their reach to a wider range of guests and to appeal to the highest-value customers. 

*If you meet the eligibility criteria, you can sign up to Genius using the Opportunities tab on the Booking.com Extranet.

 

How your business benefits from Genius

Reach higher-value bookers 

Genius is built on different tiers, with each successive tier representing a higher level of bookers to target with special discounts and value adds. 

 

Stand out and be seen even more 

Genius properties are highlighted with a special Genius logo in listings (both on the site and in the app), as well as with a ranking boost and filters that move Genius properties to the top of search results.

 

Customize Genius to achieve your goals

You’re in total control, including which member tiers you target with extra value. Track your return on investment in real time with the Genius report, and control when you offer Genius rates by blocking out up to 30 days.

 

 

A significant impact all year

  • 3 out of 4 Genius reservations are made by members who visit Booking.com directly, through strategic partners, or via Booking Holdings sister brands.
  • On average, partners who join Genius increase their bookings by 29% and their revenue by 24% after accounting for discounts
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Genius report updated

 

Genius delivers measurable results 

It’s simple. When you join the Genius program, the 10% Genius discount automatically applies to your cheapest and best-selling room or unit.

 

Once you join, you’ll unlock access to a Genius report that provides a real-time overview and statistics to help track your return on investment. 

 

Check your Genius report

 

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Sample Genius report

 

Genius customers unlock more benefits as they progress

Level 1

Account holders

 

Level 2

5 or more completed stays in the last 2 years

 

Level 3

15 or more completed stays in the last 2 years

Choose your offers. Level up offers at your own pace

 

Target Genius customers with the standard 10% discount 

All Genius partners offer a mandatory 10% discount, which can lead to a significant uplift in business performance. The extra visibility boost you gain with Genius, combined with the extra value you deliver to this closed user group, can help you drive a higher number of conversions. 

 

Expand with customized discounts and value adds  

Want to customize your offering even more? On top of the standard 10% discount, you can provide additional incentives to appeal to higher-value Level 2 and 3 guests who have completed 5 or more stays in the past 2 years:

  • Discounts: An extra 5% discount on top of the basic 10% discount helps you target frequent bookers with 5 bookings or more
  • Value adds: Free breakfast helps you stand out from other properties. Our research shows that guests perceive the value of breakfast to be higher than its actual cost
  • Value adds: Free room or unit upgrades are a great way to sell rooms with extra amenities and grow your total revenue 

 

Exclusively target the highest-value guests

Genius Level 3 is a status reserved for our most valuable guests who have completed 15 or more stays within two years. On average, they cancel up to 19% less and spend up to 12% more compared to other guests. If you want to exclusively target these highest-value guests, you have the option to offer a total 20% Genius discount. In exchange, you get an extra ranking boost on top of the standard Genius ranking boost.

 

Visit your Genius page Learn more

 

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