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Genius

Genius is the most powerful marketing program for partners on Booking.com. By joining Genius, you’ll amplify your visibility to different groups of travelers who display attractive booking patterns and are less likely to be acquired on any other platform.

 

Through Genius, you’ll drive incremental growth and increase your revenue. You can do this with broad flexibility and control over how you participate in the program – by offering different levels of Genius discounts and varying Genius value-adds.

Join Genius

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Boost your visibility

We highlight Genius properties with the Genius logo in search results and on the property page. On average, partners who join receive 70% more search result views from Genius travelers. What’s more, 30% of bookings at Genius properties are for non-Genius room types, meaning the visibility boost also benefits your undiscounted rooms.

Genius further boosts visibility through:

  • Ranking boosts
  • Search filters that allow travelers to see only Genius properties
  • Marketing campaign investments from Booking.com (including individual global campaigns, year-round targeted marketing initiatives, and communications through email, social media, and PR)

After joining Genius, partners see on average:

70%

increase in search result views

45%

more bookings

40%

more revenue

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Stay in control

You can tailor Genius to your business goals, using traveler insights and other resources to optimize your Genius product offering. Monitor your performance and optimize for conversion using insights from the Genius Report. Use different discounts and value-adds to choose who you target and how, and protect your peak dates by pausing Genius for up to 30 days a year.

See your Genius report

 
If you’re not part of Genius, you’ll still see a monthly breakdown of Genius vs. non-Genius bookings with Genius bookings at zero.

 

Reach unique audiences

 

 
75% of Genius bookings come directly from the Booking.com platform, via our strategic partners or through our Booking Holdings sister brands.
 
This means you’re reaching unique audiences you wouldn't otherwise be able to capture.

Target higher-value travelers

Genius has three levels. Each offers progressively more travel rewards to travelers and more focused targeting to you. At higher levels, travelers are less likely to be acquired through other channels, giving you access to progressively more exclusive, higher-value audiences.

On average, Genius travelers:

  • Spend 15% more when booking
  • Book up to two times further in advance
  • Leave 29% more reviews

Join Genius

Meet your Genius travelers

By joining Genius, you agree to offer Genius travelers 10% off your least expensive and most popular room type(s). You can choose to offer additional Genius incentives that help you target more exclusive audiences and meet your business needs.

 

 

Genius Level 1

Any traveler with a Booking.com account

  • Offer a 10% discount to target travelers at this level
Genius Level 2

Travelers with 5 or more completed stays in two years

  • More likely than other travelers to book a Genius property
  • Offer a 15% discount to target travelers at this level
  • Offer free breakfast to further incentivize travelers – it’s the second most popular facility influencing the decision to book
  • Offer free room upgrades, which can help fill your more expensive but less popular rooms and keep your best-selling room available
Genius Level 3 

Travelers with 15 or more completed stays in two years

  • Most likely to book a Genius property, and 10% less likely to cancel compared to other guests
  • Offer a 20% discount to target travelers at this level
  • Offer free breakfast to further incentivize travelers – it’s the second most popular facility influencing the decision to book
  • Offer free room upgrades, which can help fill your more expensive but less popular rooms and keep your best-selling room available
  • Booking.com offers these travelers priority customer support

 

   
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Dynamic pricing

Genius Dynamic Pricing optimizes the way your discounts are offered, helping to further boost occupancy and increase revenue.

  • Powered by machine learning technology: The discount you offer ​​adjusts based on your business needs, whether it’s switching the discount off during periods when we expect you to meet your occupancy targets or switching to more compelling discounts if occupancy goals aren’t being met.
  • Peace of mind: Only offer discounts when needed to meet your occupancy target. You can apply blocked dates and opt out anytime.
  • Finessed targeting: Similar to other discounting options, higher discounts will only be shown to smaller and more exclusive audiences.

Overview of Genius discounts and value-adds per level

Genius value adds and discounts

Start your Genius journey today.

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