Genius Business

Attract reliable, high-spending business guests

Business travelers are extremely valuable for your property. They're less likely to cancel and more likely to book again – and they travel during off-peak periods. Appealing to business travelers is a great way to fill your property year-round.

Genius Business is the perfect way to attract this profitable group of travelers. Genius Business works right alongside the Genius program, and gives business travelers a 5% discount on top of their 10% Genius discount.

You need to be a member of the Genius program to offer a Genius business discount.

1 out of 5 bookers on Booking.com are business travelers*
Business travelers are 50% less likely to cancel*
Business travelers are 60% more likely to book with you again*
*Source: Booking.com. You need to be a member of the Genius program to be eligible for Genius business and access this page.

A more diverse guest base can bring more bookings year-round

Leisure travelers can provide an extra boost during high season

Business travelers can offer income (book off-peak, less likely to cancel)

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How does your property benefit from Genius Business? 

Stand out to guests when you need them most

Business travelers book during slow periods and weekdays

Attract reliable travelers

Data shows that guests who travel for business are less likely to cancel and more likely to return to your property in the future

Secure more revenue

Business travelers are proven to spend more at on-site facilities

The figures speak for themselves

 

“Our research shows that partners offering business discounts have seen an average of an 11% increase in total bookings."

 

Dustin Robinson

Product Marketing Manager for Business Travel at Booking.com

How Genius Business works

 

  • Offer an extra 5% discount on top of the standard 10% Genius discount (15% total discount).

  • Select which rooms at your property you want to apply the Genius Business discount to.

  • Enjoy the benefits of these frequent travelers at your property.

  • It can be deactivated at any time – use it whenever your business needs it most.

 

Activate Genius Business now

 

*You need to be a member of the Genius program to be eligible for Genius business and access this page.

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Watch our bleisure webinar

For tips on how to attract business-leisure travelers.