Group Opportunity Center

Easily assess and optimize your portfolio performance 

We know managing a large portfolio is a lot of work. It takes time to analyze each property's data and find ways to improve their ranking, conversion, and cancellation performances. And the more your portfolio grows, the harder it gets.

With the Group Opportunity Center*, you can now access data on the portfolio level, making it easier to track and improve your overall performance. Track how your portfolio is performing compared to similar properties, identify areas for improvement, and get specific advice on next steps. 

You’ll quickly see which opportunities can have the biggest impact on your performance, and how many of your properties can benefit.

*Currently available to group Extranet account holders with max. 1,000 properties.
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How guest behavior informs your portfolio’s opportunities


There are 8 steps in a guest’s booking journey—from searches and page views to actually booking—and each one is a potential drop-off point.


The Group Opportunity Center identifies how your performance could improve at each point in that process, showing specific opportunities to help you get there. 


It prioritizes the steps to take, with your biggest area for improvement listed first. That way you can save time and get tailored advice to help you make the biggest impact on your business.


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How does your business benefit from the Group Opportunity Center?

Optimize portfolio performance with key insights

Each suggestion outlines its potential business benefit and shows the number of eligible properties in your portfolio.

Easily implement opportunities

You can implement opportunities for individual properties of your choice, and in some cases for all your properties at once – with more bulk editing options to come.

Reduce your workload

Save time on admin and focus on growing your portfolio instead.

How the Group Opportunity Center works

Access the Group Opportunity Center from your group Extranet anytime.

See which areas you’re performing well in compared to your competitive set (green) and which ones need improvement (red).
The opportunities are ranked according to the number of eligible properties (highest first).
When you view properties eligible for a given opportunity, they’re ranked according to their performance (lowest first).
Some opportunities aren't available for bulk editing, but we’re working on it! For now, implement these opportunities for individual properties.

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