Guest Insights

Get to know your guests in advance so you can customize their stays.

Do your guests like trying local cuisine when they travel? What did they like most about their last trips? Any dietary requirements you should know about? Knowing details like these ahead of time helps you both cater to your guests’ needs and create unforgettable stays.

Now it’s easy to get to know your Booking.com guests before they even check in. Opting in to Guest Insights lets you learn about your upcoming guests’ preferences. Use these insights to deliver even better guest experiences. This should have a ripple effect on your business, from better guest reviews to repeat guests.

The best part? This extra service is totally free. It’s exclusively for partners with consistently high review and reply scores – those who go the extra mile to provide memorable experiences for their guests.

51% of guests said sharing their travel preferences improved their stay experience*

  

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Guest Insights
* Booking.com, Guest Insights Report, Q3 2019

What can you find out using Guest Insights?

Use this feature to ask guests about these 5 things:

Guest Insight benefit 1

Interests

Find out if your guests travel to relax, try local cuisine, go shopping, or visit attractions. Based on this info, you can suggest tours and activities they might like.

guest insights benefit 2

Age group

Knowing your guests' ages helps you allocate rooms (e.g. for families) and offer services like babysitting.

Guest Insights benefit 3

Allergies

If guests have any allergies, you can remove these foods or items from their rooms and plan meals accordingly.

GI benefit 4

Dietary restrictions

Vegetarian? Vegan? Halal? Find out what your guests can and can’t eat to adapt menus and offer restaurant recommendations.

Guest Insights benefit 5

Past reviews

Take a look at your guests’ 3 most recent Booking.com reviews to learn more about their travel preferences and how to make them happy.

How does your business benefit from Guest Insights?

Loyal, happy guests

Our research shows that personalizing a guest’s experience is a great way to get them to stay with you again and again.

Higher review scores

On average, partners using Guest Insights receive higher guest review scores.

Extra revenue

Knowing what your guests' interests helps you offer them additional services. That revenue boost to can be especially useful for quieter periods.

How Guest Insights works

  

Once you opt in, your guests will see a questionnaire about their preferences. It appears on the confirmation page after they finish booking a stay with you.
We’ll instantly provide you with any info they share by email, the Extranet, and the Pulse app.
If you work with a Connectivity Partner, you’ll also see this info next to the reservation details in your channel manager and property management systems.
You can collect insights on the 5 topics above. You can also opt out of any of these categories and change your preferences anytime.