Mobile rates
Capture the fastest-growing segment of bookers
Over half of all bookings on Booking.com are made on mobile devices. By activating a mobile rate at your property, you can tap into this valuable and expanding traveler segment. All you have to do is offer an exclusive discount of 10% or higher for mobile users. Once you do this, a special badge will appear next to your property in search results and on your property page. This helps increase your visibility and can improve your conversion rate for mobile bookers.
How does your business benefit from a mobile rate?
Attract more bookings
Offering a mobile rate drives more potential guests to your property page.
Standing out in searches
A special badge will appear next to your property in search results and on your property page.
Better price, better reviews, better ranking
Two-thirds of mobile bookings are made by millennials who write more reviews than any other traveler segment. Attracting these bookers can positively impact your overall ranking on Booking.com.
Maximize app and mobile web users
When you offer a mobile rate, you can choose to target only iOS/Android app users, but you also have the option to include bookers using mobile browsers on their phones instead of the app. By offering both, you’ll reach a much larger audience:
- A bigger target: Making your offer visible to Chrome, Safari, and other mobile browsers can help you reach 30% more users
- Brand-new bookers: First-time bookers use mobile browsers to book 7 times more often than those who choose to download the app
- Repeat bookers: Repeat bookers gravitate to the convenience of booking within the downloadable app
By giving app and mobile users the option to see your mobile rates, you’ll reach new customers looking for their first great deal, as well as loyal bookers who come back time and time again. If you change your mind later, you can change this option anytime.
How mobile rates work
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Mobile rates are only visible to guests on mobile devices
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A minimum 10% discount is recommended
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Mobile rates apply to all your rooms and rate plans. The discount combines with discounts for the Genius program, as well as any other promotions you set up. However, it doesn’t add on to Country rates or Deal of the Day.
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You can set up 30 black-out days per calendar year.
Set up a mobile rate now Learn more
