Preferred Partner Program
Stand out as a top option for customers
Are you looking to reach a wider audience of travelers? Preferred Partner is an exclusive program that gives greater visibility and recognition to top-performing partners who deliver superior experiences for customers.
Preferred Partners are easily spotted by travelers. They appear higher in search results thanks to a boost in page views and take advantage of the enhanced reputation that comes from displaying the Booking.com “thumbs-up” seal of approval. This exclusive status can be very rewarding – Preferred Partners get up to 40% more bookings on average.
Win the battle for customer attention
A boost in ranking provides Preferred Partners with
up to 65% more page views and
40% more bookings on average.
Perks of being a Preferred Partner
An exclusive opportunity that comes with premium benefits
Be recognized for the value, service, and memorable experiences you consistently offer with a thumbs-up icon on your listing.
Be seen across a wide range of search types with a significant ranking boost.
Stand out from the competition
Reserved for the top-performing properties in your destination.
High standards come with substantial rewards
- Partners with exceptional performance and guest review scores are eligible to join.
- Only the top 30% of partners in a particular destination who meet all the requirements can be Preferred Partners at any given time.
- After joining the program, your high performance will remain important to maintain eligibility.
- Check to see if you’re eligible in the Preferred Partner Program section of the Extranet.