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We’re sharing data-backed insights about travelers searching and booking on our platform, and solutions to help you meet these travelers’ unique needs. Find out how you can leverage these insights to attract new demand.

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Preferred Partner Program

Stand out as a top option for customers

Are you looking to reach a wider audience of travelers? Preferred Partner is an exclusive program that gives greater visibility and recognition to top-performing partners who deliver superior experiences for customers. 

Preferred Partners are easily spotted by travelers. They appear higher in search results thanks to a boost in page views and take advantage of the enhanced reputation that comes from displaying the “thumbs-up” seal of approval. This exclusive status can be very rewarding – Preferred Partners get up to 40% more bookings on average. 

Win the battle for customer attention



A boost in ranking provides Preferred Partners with

up to 65% more page views and

40% more bookings on average.



Perks of being a Preferred Partner

An exclusive opportunity that comes with premium benefits endorsement

Be recognized for the value, service, and memorable experiences you consistently offer with a thumbs-up icon on your listing.

Maximum visibility

Be seen across a wide range of search types with a significant ranking boost.

Stand out from the competition

Reserved for the top-performing properties in your destination.

High standards come with substantial rewards


  • Partners with exceptional performance and guest review scores are eligible to join. 
  • Only the top 30% of partners in a particular destination who meet all the requirements can be Preferred Partners at any given time. 
  • After joining the program, your high performance will remain important to maintain eligibility.
  • Check to see if you’re eligible in the Preferred Partner Program section of the Extranet.

Check eligibility


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