Promotions
Capture traveler demand based on your business needs
Promotions are an effective way for your business to gain a competitive edge. When built into your pricing strategy, they give you the flexibility to offer discounts according to your business needs.
Whether you’re proactively planning to capture seasonal demand or searching for reactive tactics to boost your short-term bookings, you’ll find a range of promotions on our platform that align with your overall pricing strategy. They’re easy to set up, can be activated or deactivated anytime, and are a great way to bring in more revenue.
Our data reveals that 62% of global travelers will be more price-conscious when booking trips, and 55% are more likely to search for properties that offer promotions. Finding and running the right promotion puts you in the best position to capture this demand.
Choosing the right promotion for you
Different types of promotions are available for you to set up based on what you’re looking to achieve.
Target key travel seasons with ready-made campaign deals
Campaign deals are annual promotions that run over predefined periods, giving you consistent calendar moments to capitalize on travel demands. We heavily promote campaign deals across multiple customer channels such as by email and throughout our platform.
The Early 2022 Deal is an example of this promotion. Spanning the first three months of 2022, this deal helps you secure early-season revenue by encouraging guests to start their travels in the new year for less.
Increase bookings with highly customizable portfolio deals
Portfolio deals are our most flexible promotions, which you can set up based on your business needs. The booking and stay period, among other details, can be customized to your requirements and to meet market trends. We recommend running portfolio deals between three and five months, but it’s entirely up to you.
Have a look at our available portfolio deals:
- Early Booker Deal – encourages bookings from travelers planning their trips far in advance
- Last-Minute Deal – attracts last-minute bookers
- Secret Deal – rewards newsletter subscribers and guests with a Booking.com account by showing a badge and discount on your property page visible only to them
- Basic Deal – customize your offer from scratch
Capture demand spikes with deep deals
Deep deals are short-term reactive promotions offering guests high discounts, thus encouraging spikes of demand. We promote these with search result badges and provide marketing support to help you maximize exposure. Deep deals aren’t stackable with other pricing offers like Genius discounts.
These are our deep deals:
- Black Friday Deal – capitalizes on a key moment when travelers seek out discounts on our platform. We designed the Black Friday Deal to make your property stand out to potential bookers by showing a badge on your property page and providing you with marketing support.
- Limited-time Deal – valid for 48 hours on the days you want a search ranking boost.
- Flash Deal – a promotion that’s available every two weeks and gives you high visibility on our marketing channels for 36 hours.
Tap into distinct traveler segments with targeted rates
Targeted rates let you tap into select market segments, such as mobile bookers or travelers from a specific country.
Our research uncovered that partners who offered targeted rates got up to 28% more bookings from their target audience, on average. We currently offer three types of targeted rates: Mobile Rates, Country Rates, and US State Rates.
Easy to join, adopt, and measure
- Click “Promotions” on theExtranet to see which campaigns and deals are currently available for you
- Join an existing campaign or adopt a deal where you can customize details such as validity, policy, and room or unit type