US State Rates

Target domestic demand in any of the 50 states

 

Targeted rates are designed to help you reach specific customers and markets based on your occupancy goals. US domestic bookings showed strong growth in the first quarter of 2021 and continued positive trends in the second quarter. We created US State Rates to help partners in the US take advantage of this demand and target travelers across any or all of the 50 states.

Whether you’re looking to attract locals, reach drive-in travelers from neighboring states, or secure longer stays from fly-in visitors, you can now tailor the discounts you offer at a more focused and granular level. 

Add US State Rates

Fine-tune your national marketing plan

Flexibility

Create as many rates as you want for as many states as you need

Control

US State Rates are always on to ensure maximum bookings, but you can block up to 30 days per calendar year for each active state.

Stay competitive

Use it strategically to seize opportunities around important travel dates and occasions in the US calendar

How it works

  • A recommended 10% discount (minimum 5%) applies to all of your rooms and rates

  • The discounted price appears as the normal price (without strikethrough) exclusively to travelers located in eligible states

  • Like other targeted rates, this discount stacks with Genius

  • You can track your performance under the Extranet’s Promotions tab – adding, editing, or removing US State Rates to market to different occasions in the calendar

Add US State Rates 

 

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The sample report
Sample report

How to choose your states and strategies

 

 

“To help you identify which states are most relevant, we created 3 general principles for you to follow that are based on COVID-19 recovery travel patterns and search data in the US.” –  Click. Magazine 

 

 

Zach O’Neil, Group Product Manager, Booking.com

 

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us state rates

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