Summer at last
Travelers are eager to hit the road this summer, with our data showing that search volume in the northern hemisphere has nearly doubled compared to last year. While conditions remain unpredictable, growing demand points to a busy summer ahead.
Partners like you have told us they’re expecting a busy summer season. With the help of this data-driven guide packed with insights and advice, we’re here to support you.
What’s on this page?
Capture early demand
Tap into traveler preferences
Customize your flexibility
Invest in summer together
Travelers are already making plans for their summer vacations. Learn how to optimize your availability and attract guests early in the season.
Our data shows four high-value traveler types trending this summer. Increase bookings by catering to their needs.
While traveler confidence is returning, the freedom to change plans is still vital. Maintaining flexibility will help you attract bookings – and we can help you protect your revenue.
Our global and regional marketing campaigns ensure your property is top of mind when travelers plan their trips this summer.
Capture early demand
Tap into traveler preferences
Travelers are already making plans for their summer vacations. Learn how to optimize your availability and attract guests early in the season.
Our data shows four high-value traveler types trending this summer. Increase bookings by catering to their needs.
Customize your flexibility
Invest in summer together
While traveler confidence is returning, the freedom to change plans is still vital. Maintaining flexibility will help you attract bookings – and we can help you protect your revenue.
Our global and regional marketing campaigns ensure your property is top of mind when travelers plan their trips this summer.
Capture early demand
Travelers are already making plans for their summer vacations. Learn how to optimize your availability and attract guests early in the season.
Tap into traveler preferences
Our data shows four high-value traveler types trending this summer. Increase bookings by catering to their needs.
Customize your flexibility
While traveler confidence is returning, the freedom to change plans is still vital. Maintaining flexibility will help you attract bookings – and we can help you protect your revenue.
Invest in summer together
Our global and regional marketing campaigns ensure your property is top of mind when travelers plan their trips this summer.
Capture early demand
More than half of summer searches now are for June and July.
Travelers are already planning their summer trips – earlier than the same period in 2019. Currently, more than half of the summer searches on our platform are for stays in June and July. For the northern hemisphere, the search volume has nearly doubled compared to 2021. Capture rising demand by making sure your availability is up to date.
Tap into traveler preferences
Attract four trending traveler segments to your property.
61%
of searches are for international travel on our platform, a significant increase from 2021. Offer targeted rates and promotions to attract region-specific demand.
31%
of current searches are by families. Families also tend to stay longer and spend more during their stays – appeal to this segment and help grow your revenue.
53%
of global travelers make plans as couples, 22% with a group, and 17% intend to go solo. Tailoring your rates to different groups maximizes your visibility and brings in more summer bookings.
3 to 7-day
stays make up over half the searches on our platform for the upcoming summer period. Attract more guests by offering rates that cater to these needs.
Customize your flexibility
Over 90% of bookings use flexible rates.
While flexible rates make up the majority of bookings on our platform, non-refundable bookings are regaining popularity. Allowing date changes to non-refundable bookings can help you cater to the demand for flexibility. It can increase your bookings while allowing you to remain in control of your revenue.
Invest in summer together
Our marketing efforts bring demand to your property.
To ensure you’re top of travelers’ minds this summer, we’re investing in global and regional marketing campaigns. From Booking.yeah, seen by 112.3M viewers, to mobile marketing—two-thirds of bookings on our platform are now on mobile—we deliver exceptional exposure for your property.
Summer advice on the Extranet
In addition to recommendations in the Opportunity Center, you can also find customized advice on the Extranet’s Summer Season page.
Connect with partners
Find out how your fellow partners are preparing to make the most of the summer, and share ideas and advice in the Partner Community.
