The summer of more
With summer in full swing, travelers are still searching for their upcoming travel destinations, with the latest search volumes still higher than last year.
To help you make the most of this increased demand, we've gathered the latest traveler demand insights below. We'll also be sharing personalized advice with you for the rest of the season to help you succeed at every moment.
Get more out of the summer peak
We're already seeing a higher volume of early search demand compared to last year. This guide—packed with our latest insights and advice—is designed to help you make the most of the surge in demand and set you up for success in the coming months.
Make the most of this season
With our latest insights and advice for summer 2023.
Almost 15% more searches globally compared to 2022
Take advantage of this surge in summer searches by setting your property apart from the competition. Highlight your property’s unique features and make it stand out to potential travelers. By doing so, you can maximize your visibility, channel increased demand directly to your property, and boost your business.
Nearly 60% of summer searches are for international stays
Opt into Guest Insights to gain valuable knowledge about the preferences of your international travelers and their different cultures. These insights allow you to learn more about your guests before they even check-in. This can help you tailor your amenities and enhance their stay, ultimately leading to an improved guest experience.
Over 70% of summer searches are for one- to four-night stays
Update your length of stay restrictions to appeal to more travelers during the summer peak. By offering the possibility of both shorter stays (1–2 nights) and longer stays (4+ nights), you provide more flexibility and appeal to a wider range of guests. This can greatly improve your chances of securing bookings and boosting your occupancy rates.
Almost 50% of summer searches are from couples
Highlight what makes your property the perfect choice for those seeking a summer for two. Emphasizing your property’s unique features can help you attract different traveler types and set your property apart from others in the area.
Watch our summer webinar
Our tailored video can help you increase your bookings during summer 2023.
View our latest tips to tap into summer demand
Learn more about current travel trends and data-driven insights in the Northern Hemisphere from our local Booking.com experts. Our actionable tips specific to your region will show you how to increase your visibility and stand out from the competition this summer.
Unlock your property’s potential
Access additional insights and advice to get more out of this summer. Learn how to use your personalized insights to increase demand in the Opportunity Center.
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