Gary Raucher is the Co-Founder of Big M Marketing, a consultancy that aims to help brands get more from their marketing. Prior to Big M, Gary was the Global Head of Marketing at TomTom and Global Head of Brand & Communications at Philips.
Gary Raucher, Co-Founder of consultancy Big M Marketing, explains why having a limited marketing budget can work in your favour and highlights the key questions every travel company should ask themselves
