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Be unique - try to find something that you can do that no-one else has thought of. Make your own cookies to put in the guest rooms, leave a cafetiere and fresh coffee on the hospitality trays, use gorgeous toiletries in the bathrooms, make your own marmalades and preserves - and above all, make your guests feel as comfortable as they can possibly be, so they feel that they are friends staying in your home rather than an anonymous person paying to stay in your guest rooms.