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Our apartments are not cheap and guests can stay up to 2 weeks so we look at little extras like board games (monopoly) and cars like Uno go a long way as do really nice books.
We are also looking at doing some in-house dining this winter where we would deliver food cooked in our kitchen straight to them further increase our revenues. Will be interesting to see how that goes :)
We have a set of house rules that guests must sign before we check them in. This seems to help.
We set one day in the year very low for all 4 our apartments that way we appear much cheaper than our competitors when they search. When they put in their dates the actual rates apply for that period.
Our builder had a pro come in after our renos as they wanted to use the pics for marketing. I looked at the ones I took and the ones the pro took and you can guess which ones we used. Will be using a pro every time going forward.