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Spoil people - give them a treat. Home made conserves (no horrid little jars of bought jam), home baked bread, good quality breakfast ingredients Home baked goodies in the bedrooms, locally made toiletries, fresh milk (not nasty little cartons). Leave them wine glasses, champagne flutes, and a corkscrew, on their bedroom tray. Roaring fires in winter, tea or coffee on arrival. Chat to them. Be interested and make them feel welcome
But - whatever you do, and however far you bend over backwards for your guests, the booking.com review system will try your patience! I have a score of 9.8 (9.9 until last week, when someone marked me down on "facilities" because they thought the medium sized TV in their room was not large enough for their taste!
) am in the middle of gorgeous, quiet, countryside. I clearly state that I am two miles from the nearest village, yet I still get marked down (occasionally) on "location", because guests haven't read the property description properly. The adage that you cannot please all of the people all of the time, might have been invented for the travelling public, and - whilst the majority of guests will love the sociable, homely atmosphere of a friendly, welcoming B and B., others might not. Thankfully, they are few and far between, and they should probably stay in a more anonymous Premier Inn, or a Travel Lodge