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I agree with what others have posted... but attention to detail is a big one. Plus the nicer things in life. Guests love the coffee machine, range of teas, hot chocolate etc. Fruit, milk and bread. Logfire burning for them so the house is warm on arrival. Super comfortable beds, lovely linen and thick towels as well as shampoo, conditioner and soap. Always meeting my guests on arrival and being flexible with check in and check out times (as much as I possibly can of course!)