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Treat your guests as you would a good friend without being familiar - This creates a strong bond and gives them a sense of belonging. Accommodate your guests needs - Everyone feels more comfortable with familiar things and actions so try to accommodate those. Ensure that guest's space is of the highest standard - Next to cleanliness, nice décor and surroundings creates a sense of wellbeing. Advertise honestly so as not to create false expectations - When guests tell you that their experience was everything they imagined from your website you will know that you did it right.