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The keys to great reviews are:
Understanding the level of service you are willing to provide and clearly advertising what you are to attract the right customers. We supply a very niche market, no cooking self catered apartments that are slightly difficult to find, in one of the busiest tourist regions of the UK. We cannot compete directly with hotels or bed and breakfasts nor can we compete with cottage/house holidays. However we are situated in an area of remarkable culinary and artistic creativity and there is no reason to spend all day cooking. By clearly describing our services and limitations to guests on booking and allowing free cancellation if they cancel straight away, we only get the guests who love what we provide.
We are lucky to be a family business with good local knowledge, and we ensure that every guest gets a full welcoming. If you supply anything larger than a room with a bed there will be quirks or instructions that are best explained in person. So we walk our guests all the way through the apartment and explain anything that needs it. For some guests this might be your only interaction and chance to leave an impression so DO NOT WASTE IT! Use it to find out their plans, some guests like privacy and wont share and that is fine. But most people have no plans and have not been to the area before and need guidance, so make sure you know what the area has to offer and always supply a variety as budgets vary. Make yourself an indispensable source for your guests and they will keep coming back to you. On a side note, we live on site with our guests but are known both for our privacy and hospitality. That's why the initial interaction is so important, we project openness and tell them that we are always available, however, after the first day we do not initiate contact we wait for them to come to us and respect their space otherwise.
CLEANLINESS, CLEANLINESS, CLEANLINESS, is the most important aspect of your guests stay. So important I will say it again, CLEANLINESS! We use a minimalist design that guests love but we do it so we can deep clean every surface after every stay. In a modern world of virus's and allergies to name a few, people value cleanliness more than they realise. We early on got a reputation for the cleanest apartments around and straight away whenever people arrived at a dirty accommodation they came to us! Like I said before, our apartments are niche but a spotless room forgives a lot.
Krissie's has been providing luxuriously furnished no cooking/self catered apartments for five years and has maintained an average of 9.5 or greater for that time.