Preferred Partner Program
Stand out as a top option for customers
Are you looking to reach a wider traveller audience? Preferred Partner is an exclusive programme that gives greater visibility and recognition to the top-performing partners who deliver superior stay experiences for customers.
Preferred Partners are easily spotted by travellers. They appear higher in search results thanks to a boost in page views and take advantage of the enhanced reputation that comes from displaying the Booking.com ‘thumbs-up’ seal of approval. This exclusive status can be very rewarding - Preferred Partners collect up to 20% more bookings, on average.
Win the battle for customer attention
A boost in ranking provides Preferred Partners with
up to 65% more page views and
20% more bookings on average.
Perks of being a Preferred Partner
An exclusive opportunity that comes with premium benefits
Booking.com endorsement
Maximum visibility
Stand out from the competition
Be recognized for the value, service, and memorable experiences you consistently offer with a thumbs-up icon on your listing.
Be seen across a wide range of search types with a significant ranking boost.
Reserved for the top-performing properties in your destination.
Booking.com endorsement
Maximum visibility
Be recognized for the value, service, and memorable experiences you consistently offer with a thumbs-up icon on your listing.
Be seen across a wide range of search types with a significant ranking boost.
Stand out from the competition
Reserved for the top-performing properties in your destination.
Booking.com endorsement
Be recognized for the value, service, and memorable experiences you consistently offer with a thumbs-up icon on your listing.
Maximum visibility
Be seen across a wide range of search types with a significant ranking boost.
Stand out from the competition
Reserved for the top-performing properties in your destination.
High standards come with substantial rewards
- Partners with exceptional performance and guest review scores are eligible to join.
- Only the top 30% of partners in a particular destination who meet all the requirements can be Preferred Partners at any given time.
- After joining the program, your high performance will remain important to maintain eligibility.
- Check to see if you’re eligible in the Preferred Partner Program section of the Extranet.
