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I had a look at your photos and they all look good (if I was being hyper-critical, I'd say tidy up the bed a bit and take the throw off). Seems that the biggest problem you have is competition locally. The other place near you is cheaper, bigger and smarter. I'd ask them to send their overbooking to you, and drop my prices.
Sorry if that seems a bit harsh, but you have got to get some ratings on B.com before people will trust your place, so drop your prices to get the ball rolling.
Best of luck.
Many thanks for your reply Zsolt, but ...I don't actually make 40% profit, so it would be a loss leader if I were to do it. I already have a good rating (9.7), so that in itself brings in a lot. The Opportunities tab is driving me nuts - it says every day that I have one unread "Opportunity", which, when I click through, tells me I've completed them all. Cust Serv told me it's a known issue.