Genius

Terhubung dengan pemesan berharga yang bertransaksi lebih tinggi dan lebih jarang membatalkan

Anda mencari cara baru untuk menjual lebih banyak kamar atau unit? Anda dapat mengisi okupansi dengan berbagai penawaran reward dan benefit, terutama selama bulan-bulan sepi. Dan untuk membantu Anda memikat pemesan yang tepat, kami telah mengembangkan program loyalitas eksklusif: Genius

Program Genius menghubungkan Anda dengan pemesan kami yang paling setia. Tamu Genius cenderung memesan jauh di awal, memesan lebih banyak perjalanan internasional, dan bertransaksi lebih tinggi, dalam hal layanan selama menginap dan harga harian rata-rata (ADR). Tamu Genius juga lebih jarang membatalkan atau memberikan detail kartu kredit tidak valid.

*Jika Anda sudah memenuhi kriteria kelayakan, Anda bisa mendaftar ke Genius via tab ‘Peluang’ di ekstranet Booking.com.

 

How your business benefits from Genius

Reach higher-value bookers 

Genius is built on different tiers, with each successive tier representing a higher level of booker to target with special discounts and value adds. 

 

Stand out and be seen even more 

Genius properties are highlighted with a special Genius logo in listings (both on the site and in the app), as well as a ranking boost and filters that move Genius properties to the top of search results.

 

Customise Genius to achieve your goals

You’re in complete control, including which member tiers you target with extra value. Track your return on investment in real time with the Genius report, and control when you offer Genius rates by blocking out up to 30 days.

 

Data internal kami menunjukkan bahwa mitra Genius telah melihat kenaikan pemesanan dan pendapatan yang signifikan.

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Genius Chart - EN - Solutions

 

Genius delivers measurable results 

It’s simple – when you join the Genius programme, the 10% Genius discount is automatically applied to your cheapest and best selling room or unit.

 

Once you’ve joined, you’ll unlock access to a Genius report, which provides a real-time overview and statistics to help track your return on investment. 

 

Check your Genius report

 

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Bagaimana bisnis Anda bisa diuntungkan dengan Genius?

Kenaikan pemesanan dan pendapatan yang terbukti

Rata-rata, mitra yang ikut Genius meningkatkan pemesanan sebesar 18% dan pendapatan sebesar 17% (bahkan setelah memperhitungkan biaya diskon).

 

Eksposur lebih terhadap tamu yang bernilai tinggi

Ketika Anda ikut Genius, properti Anda akan mendapatkan tanda Genius khusus, dorongan peringkat, dan lebih banyak visibilitas di hasil pencarian Booking.com.

Kendali penuh atas pricing dan ketersediaan Anda

Anda bisa memantau ROI secara real time via dasbor analisis Genius dan memblokir sampai 30 hari di mana Anda tidak perlu menawarkan diskon Genius.

Choose your offers. Level up offers at your own pace

 

Target Genius customers with the standard 10% discount 

All Genius partners offer a mandatory 10% discount, which can lead to a significant uplift in business performance. The extra visibility boost you gain with Genius, combined with the extra value you deliver to this closed user group, can help you drive a higher number of conversions. 

 

Expand with customised discounts and value adds  

Want to further customise your offering? In addition to the standard 10% discount, you can provide additional incentives to appeal to higher-value Level 2 and 3 guests who have completed 5 or more stays in the past 2 years:

  • Discounts: An extra 5% discount on top of the basic 10% discount helps you target frequent bookers with 5 bookings or more
  • Value adds: Free breakfast helps you stand out from other properties. Our research shows that guests perceive the value of breakfast to be higher than the actual cost
  • Value adds: Free room or unit upgrades are a great way to sell rooms with extra amenities and grow your total revenue 

 

Exclusively target the highest-value guests

Genius Level 3 is a status reserved for our most valuable guests who have completed 15 or more stays within two years. On average, they cancel up to 19% less and spend up to 12% more compared to other guests. If you want to exclusively target these highest-value guests, you have the option to offer a total 20% Genius discount. In exchange, you get an extra ranking boost on top of the standard Genius ranking boost.

 

Visit your Genius page Learn more

 

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