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We agree with all of the above. We treat our role as more than providing a bed for the night - we focus on the entire experience for the guest's time in Broome. We make a point of knowing as much as we can about what the guest wants from the holiday (without being intrusive) and we do everything possible to ensure that they get it. If this means giving them a lift to the shops, booking tours and restaurants or simply advising the best place to eat - we do it. And I might add, we genuinely enjoy doing it. We are certainly helped by our location in iconic Cable Beach and by the design and layout of the bungalows and the tropical gardens but at the end of the day, it is personal contact and a genuine desire to help, that makes the difference.