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My comments
Give 110%. There are some things that will always be subjective - location or comfort for instance. But the rest - staff, cleanliness, etc. this should be something you excel at and over deliver.
The whole reason for staying at a bed and breakfast is to have that personal touch, to stay in a home away from home. So give them that. From the moment they arrive, make them feel as comfortable and at home as possible. Nothing is too much trouble (even though it might be).
And one last thing - you can't please everyone! But that shouldn't stop you trying!