The second session was a truly inspiring panel discussion about Gen Z, the new generation of travellers.
Pretty fascinating generation! Few things I love about them:
But all things said, there is no one type of Gen Z - they manifest their personality through diverse tastes in music, places they want (or do) visit, fashion styles and so on.
Such a great start to Day #2!!
Just went to Mary Portas' keynote on brand communication. It's amazing and inspiring to have speakers like her at the event! There's too much to share in a single post - but here's my favourite bite-sized quote from this morning:
"People want brands that connect to their value systems (...)"
So simple, but so, so true! And especially in the travel business. If we want to build authentic connections, truly social connections, we must always think in terms of "people" and not "customers".
I just went to a session with some of Booking's leadership. What a great opportunity to talk to them, and hear from them about their thoughts on the industry!
It's awesome to connect with industry peers, here at the Click event!
It's great to be able to walk around the marketplace and get a better understanding of all technology services available for the hospitality industry, like connectivity.
"Solving wicked problems ...with toast!": if you go alone you can go fast but if you go together you can go far!
Just attended the Opening Session, setting us up for 2 great days! Looking forward to seeing Duncan Wardle's Design Thinking sessions!
Just came from the Click. 2019 opening session - and loved the quote: "You can not un-experience". Let's deliver great experiences together!