How your business benefits from Genius
Reach higher-value bookers
Genius is built on different tiers, with each successive tier representing a higher level of booker to target with special discounts and value adds.
Stand out and be seen even more
Genius properties are highlighted with a special Genius logo in listings (both on the site and in the app), as well as a ranking boost and filters that move Genius properties to the top of search results.
Customise Genius to achieve your goals
You’re in complete control, including which member tiers you target with extra value. Track your return on investment in real time with the Genius report, and control when you offer Genius rates by blocking out up to 30 days.
내부 데이터에 따르면 Genius 프로그램 참여 숙소는 예약 수와 매출이 크게 성장한 것으로 나타났습니다.
Genius delivers measurable results
It’s simple – when you join the Genius programme, the 10% Genius discount is automatically applied to your cheapest and best selling room or unit.
Once you’ve joined, you’ll unlock access to a Genius report, which provides a real-time overview and statistics to help track your return on investment.
Genius로 어떤 비즈니스 효과를 거둘 수 있나요?
입증된 예약/수익 향상 효과
Genius 숙소의 경우, 요금 할인으로 인한 비용을 감안하더라도 평균적으로 예약이 18%, 수익이 17% 증가하는 성과를 보입니다.
우수 고객을 대상으로 노출도 증가
프로그램에 참여하면 Genius 배지가 숙소명 옆에 표시되며, Booking.com 검색 결과에서 검색 순위와 노출도가 향상됩니다.
요금과 객실 재고 설정을 자유롭게
Genius 대시보드에서 실시간으로 수익률 확인이 가능하며, 최대 30일까지 Genius 할인 제공을 일시 중단하실 수 있습니다.
Choose your offers. Level up offers at your own pace
Target Genius customers with the standard 10% discount
All Genius partners offer a mandatory 10% discount, which can lead to a significant uplift in business performance. The extra visibility boost you gain with Genius, combined with the extra value you deliver to this closed user group, can help you drive a higher number of conversions.
Expand with customised discounts and value adds
Want to further customise your offering? In addition to the standard 10% discount, you can provide additional incentives to appeal to higher-value Level 2 and 3 guests who have completed 5 or more stays in the past 2 years:
- Discounts: An extra 5% discount on top of the basic 10% discount helps you target frequent bookers with 5 bookings or more
- Value adds: Free breakfast helps you stand out from other properties. Our research shows that guests perceive the value of breakfast to be higher than the actual cost
- Value adds: Free room or unit upgrades are a great way to sell rooms with extra amenities and grow your total revenue
Exclusively target the highest-value guests
Genius Level 3 is a status reserved for our most valuable guests who have completed 15 or more stays within two years. On average, they cancel up to 19% less and spend up to 12% more compared to other guests. If you want to exclusively target these highest-value guests, you have the option to offer a total 20% Genius discount. In exchange, you get an extra ranking boost on top of the standard Genius ranking boost.