After reading all your comments with interest it is clear Booking.com don't give a rat's doodle about us, the people that make their money. We 100% agree that anonymous reviews should not be permitted. At the very least, we should have the right of response. It is, quite frankly, archaic. Trip Advisor is not quite as bad but it took months of complaining before they eventually removed a review that we had determined immediately was not even for our business. The customer/consumer is NOT always right and I seriously believe that it is time these booking & review sites woke up and realised exactly where their dollar is coming from! All I ask for is honest reviews and the right to answer.
After reading all your comments with interest it is clear Booking.com don't give a rat's doodle about us, the people that make their money. We 100% agree that anonymous reviews should not be permitted. At the very least, we should have the right of response. It is, quite frankly, archaic. Trip Advisor is not quite as bad but it took months of complaining before they eventually removed a review that we had determined immediately was not even for our business. The customer/consumer is NOT always right and I seriously believe that it is time these booking & review sites woke up and realised exactly where their dollar is coming from! All I ask for is honest reviews and the right to answer.