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If you cannot reach the propery support, you can try to call the public customer support. They can normally redirect you to the property support department.
Going great for us. We have around 60% of Booking reservations from Genius guests and are in the top 20 best-selling hotels in our city.
But be careful in regards to protecting your direct rates. Genius discounts will accumulate with ALL promotions and will affect ALL rate plans that you have or create. The genius discount will apply at minimum to your lowest room type.
If you want to be "fair" to some other partners, carefully calculate that if you for example give Expedia 10% additional Members discount on to a 20% promotion, the Members promotion will be 30%. Therefore to create an equal Members Promotion on Expedia you would set the discount for the Members Promotion to 28% and the Public Promotion to 20%, as the Genius price would be €100 - 20% promotion - 10% genius = €72. Easy mistake is to give Expedia a €70 promotional sell rate by clicking the standard options ;).
If you already offer a 10% direct reservation bonus or something similar, and you want to increase your volume of Booking reservations, it's a very good possibility when combined with lifting your BAR rates a little in my opinion... but there's basically no going back after you go Genius... and your competitors may follow you!