Stand out as a top option for customers
Are you looking to reach a wider traveller audience? Preferred Partner is an exclusive programme that gives greater visibility and recognition to the top-performing partners who deliver superior stay experiences for customers.
Preferred Partners are easily spotted by travellers. They appear higher in search results thanks to a boost in page views and take advantage of the enhanced reputation that comes from displaying the Booking.com ‘thumbs-up’ seal of approval. This exclusive status can be very rewarding - Preferred Partners collect up to 20% more bookings, on average.