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I have read through all the above comments and agree with all the observations. I particularly agree with the comment on anonymous reviews, I think it gives the opportunity for people to cause problems and as the owner of my business I can't defend any criticism, so I agree this should be stopped. We are in a difficult area which is not a big holiday destination, so yes pricing has to be carefully done. We have kept our prices to reflect what we offer but far below what we could charge in other areas - I think this is a fact of life. I haven't undercut competitors but have stayed in my zone (may change my views as time goes on) - it's all a bit of trial and error. I have advertised specials for November but no takers, its cold the weather is awful so maybe people are staying at home.
Don't worry Toni spring is coming and hopefully for you and us things will improve with bookings increasing. Have you thought of offering something for Christmas? Try updating your photos if you think you have better ones that are eye catching. It is also a good idea to take up on as many opportunities offered by Booking.com.
I'm new to the accommodation business so this partner forum is a very good idea!